Category Archives: other place

Hleb i kifle – revisited

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U rano jutro ispred Paula

U rano jutro ispred Paula

Na moju veliku žalost najposećeniji članak na ovom blogu je onaj posvećen Hlebu i kiflama kao uspešnom primeru preduzetnika. Ne zato što je loš već zato što smatram da postoji daleko više boljih tekstova.

U svakom slučaju nastavak priče o lancu pekara “Hleb i kifle”.

Pre par meseci sam bio u Americi, tačnije na Floridi. Na veliko iznenađenje, već prvog jutra u Majami Biču, na Linkolnu (kao Knez Mihajlova) pronašli smo “Paul“.

Našoj sreći nikada kraja. U vizuelnom identitetu razlika između dva bredna prestaje baš tu. Sve što vidite od: logoa, kombinacije boja, plastičnog escajga, pločica unutar objekta, odeće osoblja, dizajna menija i robe veoma podseća na “Hleb i kifle”.

Ono što je velika razlika je ono što se jede i pije. Hrana u Paulu je slatka. Skoro da nisam probao slanu stvar. Ne zato što je nema, već taj ukus ne dominira u ni jednom jelu.

Hranu vam uglavnom spremaju u slučaju da su sendviči, dok su gotove stvari na nivou ograničenog broja varijacija na temu kroasana.

Linkoln Road, Miami Beach, USA

Linkoln Road, Miami Beach, USA

Sve naravno zavisi i od senzibiliteta i cene. Kvalitetna hrana na Floridi (Majami Bič) prema ceni i nije vrhunac kvaliteta koji bismo cenili dolazeći iz Evrope.

Cene su iznenađujuće slične kao i u Beogradu. Usluga je nešto što je drastično drugačije.

Tako da je ovaj članak mali osvrt na pekare, cene i kvaliteta, tamo i ovde.

Naravno ovaj članak je i testiranje podizanja rejtinga ključnih reči :) .

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Watching the bright future

Client “Budget”

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Watching the bright future

Watching the bright future

Watching bright future

Original source – TheKeks, by Bogdan Brkić

One simple advice to all clients who wants to go on online and to do “real-some-thing”.. first re-think and re-calculate your budget. Second, find appropriate agency (freelancer/team .. ) and tell him/them what is your budget & goal for this project.

Why is this approach GOOD.

Client knows what is his budget limit – based on his business performance or future expectations/opportunities ..

Real down to business freelancer/team/agency/.. knows what make sense to do online, what works & what doesn’t, he know time frames for deliveries, prices, trends, ROI issues, opportunities etc..

Simply it saves time and deliver best ideas/results at the end for client. It creates strong, efficient and creative bond between client & agency. Client wants new market or to reinforce existent one and agency wants steady income, chance/time to do something great/new/fresh/.. with real business result. Why with “real measured result” – because client will work again with that agency and others will recognize you and your work which will produce for agency more good work in future.

If we go back at the beginning of our carriers we’ll remember that we wanted to CREATE something GOOD, VALUABLE, NEW so others will give us respect and everything what comes with that – new work, new clients, freedom, profit, chance to meet new interesting people, see new places, create new ideas etc.

Isn’t it great.

Čovek i kamen

The Great online battle

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Man who carries stone - Čovek i kamen

Man who carries stone – Čovek i kamen

Business model of crisis

I wish crisis would end soon.
It’s just that kind of bad felling that comes along with crisis. Depression and such.

But I would really love it if it would last a bit longer.

Why?

Clients that survive will be ready to go after business, at right price and quality devoted to advertising or meaningful online presence.

In case you are a crook, time’s up, you can not deliver nothing and be payed.

Banner peril

Forcing rock solid and profitable business model beyond it’s life time is nice. In business books, authors call this business model – cash cow.

The real problem lies it the fact that there are more profitable business models, which fit more naturally into online media frames, but medias are ignoring it. Banners are one of them.

We see banners evolve into one banner-like ad per page, giving perception of ad, returning value for client. Too many and you are crooking customer/reader.

We sorted out 3 reasons why media publishers stick to this old business model.

Is it either ’cause:

  • media does not have control over content of contextual ads and is forced to stick to what they know best
  • advertising network is picking most of the ad display/click price and media publisher is not ready to share
  • media does not know how to handle anything except banners which perfectly fits into advertising department

Neither way, we live in the place where media publishing companies without real strategy, do not work on proper delivery of online ads.

At the end, we all suffer. Without bigger turnover, and proper setup of ad blocks and content which will be read or watched online, we can not expect to prosper and make serious buck. What we can expect is that ad networks will abandon the markets.

Update: after several years ad networks did not flew away. These companies started sharing their inventories in order to fulfill demand from the visitors side. It seems that ad networks are here to stay.

Twitter bitches

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Small birdie - Twitter

Bird against stormy Weather

Well I see purpose of Twitter in case I am celebrity and I’m offering additional communication channel to loyal fans. I would also follow several fans in order to give impression that I care. Yeah right.

Good way of using is if you are journalist or PR agency.

Imaging distributing PR announcements to large number of journalists? Or distributing flash information to general public.

As always, it depends what are your sources?

Guy Kawasaki

Basically, for 99.9 percent of people on Twitter, it is about updating friends and colleagues about how the cat rolled over,” he said. “For a tenth of a percent it is a marketing tool.”