Well I see purpose of Twitter in case I am celebrity and I’m offering additional communication channel to loyal fans. I would also follow several fans in order to give impression that I care. Yeah right.
Good way of using is if you are journalist or PR agency.
Imaging distributing PR announcements to large number of journalists? Or distributing flash information to general public.
As always, it depends what are your sources?
Basically, for 99.9 percent of people on Twitter, it is about updating friends and colleagues about how the cat rolled over,” he said. “For a tenth of a percent it is a marketing tool.”

