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The Great online battle

The real problem lies it the fact that there are more profitable business models, which fit more naturally into online media frames, but medias are ignoring it. … Is it either ’cause: media does not have control over content of contextual ads and is forced to stick to what they know best advertising network is picking most of the ad display/click price and media publisher is not ready to share media does not know how to handle anything except banners which perfectly fits into advertising department Neither way, we live in the place where media publishing companies without real strategy, do not work on proper delivery of online ads. … Without bigger turnover, and proper setup of ad blocks and content which will be read or watched online, we can not expect to prosper and make serious buck.